198, 199, 200, 201, 202 ,203, 204 ,205, 206, 207, 208, 209, 210, 211, 212, 213, 214, 215, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235 ,236, 237, 238, 239, 240, 241, 242, 243 , 244, 245, 246 , 247 ,248, 249 , 250 , 251 , 252 , 253, 254 , 255, 256, 257

Ѻ 258 Шѹ 1-15 Ҥ 2552

Ҵͧѧʹ
'ʡ͵-ù'˹!
ҴͧآҾ 'ѧ-ػ"觢ѹʹ 'ʡ͵-ù' ˹...õ 'ù'ѧӪѴ 鹡ط͡ªͧԹҷռŵآҾ繨ش ǹ'ʡ͵'Թ˹ҺءҴ شִҴç˹ѧ Ѵ 100 ҹ ءҴҧѧѴ ѧҹ١Ҥ 移Թҧ˹੾ç˹ѧҧ˹ ǹչ㨪ͧҧç˹ѧ ´ѹ鹻 20% 1,600-1,700 ҹ ѧ 8 ͹Ҿʹ 17%
ǧ áԨѺšзҡѨźԴ ѺҴԹآҾ ͧػʡѴ-ѧ Ѻշȷҧǹ ੾ҧ觷 ʡ͵ ù ҧǧԧҴѹҧʹ
Ҩʧ ҧʡ͵Ѻù ˹...õ ֧ "ù" 繼ӵҴ 繵Ҵͧѧٻ Թҧù Ѻͧ·ҧѺù줹繵ҧ "ʡ͵" 觾ЩաҧѹҧõҴ ʡ͵ѧ Թҷ褹ͺѺ֡յù ѹʡ͵ѡҵ˹˹㹵Ҵѧҧ˹
ԧǡطҶ֧ѺҴԹػ դᵡҧѹѡ㴹ѡ 2 ùҧط Emotional Marketing Key Massage áѺ ҡ觷ʡ͵ҵҴ çèѺ ա
ա ʡ͵ᵡҴ硪 С蹼 Ժ٧ ſ絵᡹ѡ
㹢з "ù"͡ Emotional Marketing 鹵Ҵ˭ԧ 繹ѡͻͤӹҨԹآҾ ѡآҾѡǧ¤ͺҧ 鹨ҡ໭ "سѡ" -ظԹ طԹѹ BRAND'S Love Ambassador ͹Тͤ͡ѡҹù§ѧͺҧҧ йͧ

'ʡ͵'鹨شªѴзء
ʡ͵áѺ 硪Ŵɳͻ 2535 ѧҡԵѧ 2 ɳҶ·ʹͧǼҹ¤˹觷Դҹ ҡѺ˹ҵʴ ʡ͵ءѹ 觡ɳҷҧشҧ سѵԢͧѧʡ͵Թ˹繷訴ӵʹҶ֧Ѩغѹ ǹ˹ç觨ҡɳҷ١Ҥͧ (ʤ.) ЧѺ͡ҡͧ 繡ɳԹԧ
Ѻ繵 ʡ͵Ƿҧµʹ ʴѵػʧѴਹ˹ѧɳ ͡Ҿѡɳͧʡ͵ѧͧѺͧآҾմ͹µʹ еçѹҡ÷㨴ŵͧлش繼µ˹ҷçҹͪԵͧ
ǹɳҷ ѡҧ ŧͧ ͺ è ( ͷ) 繼ͧŧСͺ繡ʷ Ϳ ǹ ͧѹԴҡǺҹͧ㹢й ѧ͡Ҿѡɳ¹ŧ
شաҧ¢ҴɳҢͧʡ͵ ͡ѡʴҧҵ з͹Թҹҧɳ Թҹ "" й ء紷ʡ͵Ѻ١Ҽ·ѹ ѡآҾҵ Թ䫷ͧ·ǹ˭դ֡ ١ǹ˭ѡ˹ҵҴ
Ѵ紷ʹá˹ѧɳҷҧشǹͧá֧Ѩغѹ ÷ʡ͵ѧĵԡôʡ͵繻Шӷءѹҹɳ͡е鹤㹡ú仾 ѺӨشҵʹ
зҧù 觶١ҧԪѹԹҢͧѭѺȡӤѭ觨лѺ¹ٻẺе鹤ͧú˹ѧɳ 2 շҹҹͧ ѧ繡ʹáẺŵؤԡͧù ѧҾͧԹҷôءѹЫʹͧ ѧҾͧԹҷ餹蹷ҹѧѧ ¹ҡҾѧ㹡繢Ǵǡ
ǡѹʡ͵駡 "˭ԧ" 觡˭ԧͧʡ͵ؤͧ˭ԧӧҹ ʡ͵ִ֧ǷջСǴŹ Ŵ ǹ·ʹҾѡɳ§ҧͧ
شʡ͵ӡطõҴ¼֡ѧѹԵѡ˭ ѷ չ硫 ӡѴ (Ҫ) ҧѡҾҧҴͧاآҾ ҹͧҧͧ˹觴ҹſ෹鹷ҧٻẺ ԴҾ¹ɳҪش 'Misunderstand' áçҾ¹

ʡ͵ء ѧ
" Ǫ" üӹ¡ý¡õҴ ѷ ʡ͵ Թ () ӡѴ ҹ ʡ͵ ἹôԹáԨ طõҴẺ ſ 絵 駹ͧ ෹絵 з÷ӵҴẺſ 絵 ѴਹջԷҾҡ
ѧ鹨֧դ͡Ѻҧѷ չ硫 ӡѴ (Ҫ) 駺ҳ 100 ҹҷ ж١ 1-2 ѧҡ ¨աùʹɳҼҹ չʹ աùԹҧ˹ҹ˹ͧлͻ 3 Ź ػ, ѧ Фਹ ѺػԹҷա÷ŴҤҢ 29 ҷ͢Ǵ 仨֧Ҥ 觧 100 ҹҷ١૷ ҡԻչѷõҴ駻 330 ҹҷ
͡ҡ ʡ͵ ѧա÷ӡԨҧõҴçҾ¹ աʡ͵ѧἹ͡Թ ҧ˹੾ЪͧҧçҾ¹ ੾ Ҵ ҳҧ 2553 ҧ˹ ҡӹǹçҾ¹ 46 Ң 372 ʡչǻ
繪ͧҧЪҧùʡ͵Ҷ֧蹪ͺêҾ¹
ҧá Ѻ㹤駹 繤ҧ繷ҧ ѧҡ鹻շҹ ѹ໭ǧȡŵҧ ҧͧ ѹŹ䷹ Valentine Movie Lover : Fly Me to the Moon з觼ҹ令 Mom & Me : Movie Together Żҡҷء໭ǹѺõͺѺҡ
"çҾ¹繪ͧҧʡ͵ͧҹʹ 繻ҡóԹҤ͹١Ҩ˹çҾ¹ Ѻʡ͵ ԹآҾ ҨѺʹ㨨ҡ蹪ͺҾ¹ҧ ੾С㹵ҧѧѴ Ҫͧҧзʹ¢ͧʡ͵㹵ҧѧѴѴǹʹ·բ ҡѨغѹʹ¡ 70% 㹡ا෾ ա 30% ҨҡҧѧѴ"
"" ǵ Ҿ 8 ͹ҹ ʡ͵ѵҡԺ⵷ 16-17% ѧҡѡѹͧҧçҾ¹ 鹻չ ҾաԺ⵷ 20% ҳ 1,600-,1700 ҹҷ Ҩҡѧ 60% ػ 30% Фਹ 10% 㹡Թҫػǹ觷ҧõҴ 20% ҡŤҵҴػ 3,000 ҹҷ չҴҵҴ 14-15% ѧǹ觡 50% ͧ繼ӵҴѧŤ 2,000 ҹҷ 駻յҴҨ⵷ 17%

Ҵѧ繢ͧ?
ػͧҴͧѧҧʡ͵ù쨹֧Ѩغѹ 2 ѧ׹ѹ ͧǹ觵Ҵ٧ش ù׹ѹ Ѩغѹͧǹ㹵Ҵ 60-65% §Ѻʡ͵׹ѹ ѧǹ觷 55% 蹡ѹ ŤҵҴͻշԹҧѹ
͹ͺ 10 ա͹ ҳ 2543 ҴѧŤ§ 600-700 ҹҷ Ũҡ觢ѹͧ駤 ҴѧԺҧͧ Ťҡҵ
ԧͧ ҧԹѹ 繡õҴͧ֡¡ѹ駤 ùѧ͡ªͧԹҷռŵآҾ繨ش¤Ǻ仡Ѻѡǧҧ㹤ͺǷ֡Ẻ Һ㹨Ե
ǹʡ͵ѧѴԹ鹷ҧش·١ҧͧ÷ҹͧѧǪ·ٴբ ͩա֡յùᵡҧ Ҥ㨨ҡش秢ͧҾѡɳ зʡ͵繵͡ѹѺ˹ѺҴͧѡաҹ ੾еҺ㴷ɳҢͧʡ͵ѧҧء蹷ҹ